customer story

Emerging wine brand, Social Creatures, launches their first branded website optimized for growth

“In the beginning, I wanted more options. I wanted to be able to customize everything like the font and the color and where everything would live, but then after a day or so playing with it, I realized it was so much easier to have a few options. I was able to express my brand fully through what was available.”

Previous platform: n/a

Winery team: Solo Winemaker

Use case: Vinebase Hosted Website + Marketplace Listing

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As an emerging wine brand, Social Creatures was in need of a simple all-in-one solution to manage their business online without giving up their brand identity. 

Katrina was intrigued by the Vinebase portal which allows her to manage orders, collect customer information and analyze sales data. Her biggest concern was whether the platform offered the design functionality she needed to maintain her brand values.  

Spoiler alert - it does!

“In the beginning, I wanted more options. I wanted to be able to customize everything like the font and the color and where everything would live, but then after a day or so playing with it, I realized it was so much easier to have a few options. I was able to express my brand fully through what was available.”

With the Vinebase platform, Katrina enjoys:

  • A dynamic website which showcases what makes her story and winery unique
  • AI copyrighting capabilities that use her unique brand voice to generate text copy across her website
  • Access to a growing community of winemakers with experience building and running a wine brand

Challenge: Building a website from scratch with limited time and resources

As a first-time winemaker, Katrina works full-time for an established winery and operates her label on the side. She has limited time and resources to sell her wine and needs an e-commerce website that supports her growth.

In addition to driving customers to the website through pop-up events, word of mouth and marketing initiatives, Katrina needed a way to process a sale in real life, collect emails for future purchases and start a wine club. 

“Instead of charging a monthly/annual fee that is fixed even when sales are low, Vinebase’s fee per transaction structure gives me the flexibility I need without limiting access to the tools I need for growth.”

Solution

Social Creatures joined Vinebase for an e-commerce website backed by growth-focused tools to drive sales, reach new customers and manage the day-to-day operations.

With her new website, Katrina has access to incredible growth tools such as turnkey email marketing, wine club and gifting so she can start selling her wines right away. 

“I love that the website was already built for me so I didn’t have to spend time thinking about what to add to the homepage, where to add my history, etc. The website builder made it really easy for me to edit the text and add photos as needed to express my brand.”

Katrina was very excited about our AI copyrighting tool that uses her brand voice to create content for her website, thank you notes and email marketing campaigns. 

“The AI copyrighting tool is super cool and made it really easy for me to start writing copy for my website. With one click I can generate paragraphs of text about my winery to use on my website, in thank you notes or in my marketing emails. The text felt like something I could have written and fit with my brand perfectly as if it was pulled from other pages on my site.”

Because Vinebase was built with the independent winemaker in mind, Katrina didn’t need to add a series of plugins to make her website work for her business. She has the tools she needs at her fingertips and it’s all in one place. 

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